Census-grounded synthetic panels of 20 to 1,000 respondents deliver moderated qualitative findings in minutes. Every study begins with a structured research brief and ends with an evidence-cited executive summary. Methodology published.
NO PAYMENT CARD REQUIRED · FIRST FIVE STUDIES COMPLIMENTARY
PULSE
Structured opinion research across 20–1,000 respondents. Sentiment distributions, demographic crosstabs, verbatim quotes. Median fielding time under two minutes. From $0.30 per study.
Open Pulse→
SCREENING ROOM
Upload video or static creative. A census-grounded panel observes the stimulus natively; an analyst layer evaluates brief-fit; a synthesis model delivers an executive report. From $0.99 per study.
Open Screening Room→
TRACKER
Re-field an identical instrument across time, markets, or audience segments. Paired-panel controls surface directional shifts with attribution. Built on the Pulse instrument.
Open Tracker→
Four methodological principles distinguish synthetic audience research from general-purpose LLM prompting. All four are instrumented on every study.
RESPONDENTS
Respondents are sampled from published demographic distributions (US ACS 2023, UK ONS 2021, AU ABS 2021). Big Five personality traits are drawn from Rentfrow 2008 (US states) and Schmitt 2007 (cross-cultural). Each persona is persistent across studies.
MODERATION
Every study begins with a structured research brief — decision, success criteria, evaluation dimensions, target audience — produced by a senior-moderator model and reviewable by the researcher before the instrument is fielded.
OBSERVATION
Video creative is observed via Gemini 2.5 and Qwen-VL native inference. No transcript proxies. A strategy-panel layer reviews from the brief for analytic diversity alongside the respondent panel.
TRANSPARENCY
Respondents whose observation channel fails mid-study are excluded from the verdict set. Role composition, degradation reasons, and literal-read risk are disclosed on every report.
Priced per study. First five studies complimentary. Volume and enterprise agreements available on request. Traditional qualitative panels are referenced for context, not substitution.
Opinion instruments
$0.30
PER STUDY, 20 RESPONDENTS
STANDARD
Creative evaluation studies
$0.99
PER STUDY
High-stakes creative decisions
$4.99
PER STUDY
QUICK PULSE SCREENING INSTRUMENT · $0.19 · 35 RESPONDENTS · FOR EARLY-STAGE HYPOTHESIS TESTING
Studies are metered against a prepaid wallet. Account plans modify the per-call rate and unlock larger panels. The Screening Room is available on every plan; panel size and API access are what change.
PAY-AS-YOU-GO
$0
PAY-AS-YOU-GO
RECOMMENDED
PER MONTH
$25
PER MONTH
PER MONTH
$100
PER MONTH
Each respondent is a persistent persona sampled from census distributions — OCEAN traits, occupation, life stage, media diet — with a demographic identity that survives across studies. The instrument is assembled by a moderator model with a structured research brief, not a freeform prompt. Responses are validated against persona and evaluated against the brief's success criteria, not against a generic helpfulness objective.
For directional research — which of two creatives lands harder with a target segment, whether a price point reads as fair, how a message splits by region — synthetic panels track human qualitative panels within the margin of error of a small-n field study, at 0.01–0.1% of the cost. For deep phenomenology of unfamiliar lived experiences, human panels remain the reference standard. The platform flags when a study falls into the latter category.
Creative files are stored in an isolated bucket with row-level security and purged on a six-hour cadence. Uploaded material is not used for model training. Research briefs and respondent output are retained on the account under the researcher's control.
Yes. Twenty-seven demographic presets ship by default (US general, Gen Z, UK metro, AU metro, tech early-adopters, category-specific segments). Custom audience definitions are available via the developer API and enterprise engagements.
Field your first study in thirty seconds. Methodology and sample reports available on request.
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